Animation showing that the overall is extendable.
Credits:
Photo: Kim Hellström
Art Direction: Jon Rosenberg
Retouch/Post production: Markus Gullqvist
Photo: Kim Hellström
Art Direction: Jon Rosenberg
Retouch/Post production: Markus Gullqvist
Winter apparel in Swedish summer
There is always an utmaning shooting winter apparel in the Swedish late summer. Due to långa ledtider in the printing process we need to make the photoshoot about two month before the campaign goes up in the stores. With no budget, we are used with some trollande med knäna to make it look 30 degrees colder than it actually is.